Business Services Industry
Retailers use durable, decorative bags to promote brands.
Knight Ridder/Tribune Business News, December, 2004
By Candice Choi, Daily News, Los Angeles Knight Ridder/Tribune Business News
Dec. 8--The shopping bag, if properly designed, can take on a life of its own to become a billboard weaving its way through malls, parking lots and into people's homes and lives.
"It's sturdy, it's pink, and it's feminine," said Valley Village resident Brianne Bajo, explaining why she likes to carry her lunch to work in a sleek Victoria's Secret bag.
Bajo keeps a colorful collection of her favorite bags by the refrigerator, including bags from Banana Republic, Hollister and Guess?.
For retailers, transforming shopping bags into a powerful marketing tool means focusing not just on durability, but also on an eye-catching, coveted design.
"It...
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