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Beck's Premium Light beer to be unveiled next year.
Knight Ridder/Tribune Business News, December, 2004
By Richard Lee, The Stamford Advocate, Conn. Knight Ridder/Tribune Business News
Dec. 8--InBev USA, Belgian-based InBev's United States headquarters in Norwalk, will launch Beck's Premium Light, a new member of the Beck's beer family, in the first quarter of 2005.
Beck's Premier Light will start shipping in January, with a full national rollout expected for March 1, 2005. With 64 calories, Beck's Premier Light will be the lowest calorie beer in the U.S. market and have 3.9 grams of carbohydrates, according to Victor Melendez, director of marketing at InBev USA.
Referring to AC Nielsen reports, he said that in the U.S., light and low carb offerings continue to drive the beer category growth and test marketing has shown that retailers...
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