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Evening Standard, London, City Spy column.

Knight Ridder/Tribune Business News, December, 2004

Evening Standard, London Knight Ridder/Tribune Business News

Dec. 10--SELF-PROCLAIMED Aussiephile Sir Richard Branson has not had the fawning reception from the Press down under that he might have expected after his Virgin Atlantic carrier touched down in Sydney for the first time, promising to slash fares on flights to London and Hong Kong. Oz reporters instead decided to slay Sir Dick, as they call him, for the falling share price of Virgin Blue, his budget domestic Australian airline.

To attack shares of Virgin Blue -- in which Branson now has only a minority holding -- because they arE10 percent below last year's issue price was regarded as churlish in the Virgin camp, considering the nosedives that have befallen the likes of easyJet and...

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