Business Services Industry
Financial Mail, London, auto review column.
Knight Ridder/Tribune Business News, December, 2004
By Russell Bray, Financial Mail on Sunday, London Knight Ridder/Tribune Business News
Dec. 12--AUDI DROPS THE A-BOMB: Going to war may be a drawn-out, angst-ridden process for modern governments -- but no such niceties exist in the car business, as Audi has just proved.
The German manufacturer has declared all-out hostilities with rival BMW by launching a none-too subtle pre-emptive strike against the new 3 Series, which is due to hit the showrooms in March.
Audi's attack comes in the shape of a heavily updated A4, which will be launched next month, the main visual change being the addition of an aggressive new front end designed to tackle the Beemer head on.
Gone is the understated Audi elegance of old. This is in-your-face...
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