Google AdWords Campaign Linking Legislators to Middle-Class Voting Records Extended Due to Public Support, High Impression Rate
U.S. Newswire, April, 2006
NEW YORK, April 18 /U.S. Newswire/ -- Thirty days ago The Drum Major Institute for Public Policy (DMI) released an analysis of New York State legislators' middle-class voting records titled "Fighting For New York's Middle Class: 2001 b 2005 NY State Legislative Scorecard" and promoted it with a groundbreaking Google AdWords campaign. Accolades for the ingenuity of the AdWords campaign have been widespread. State Sen. Liz Kruger recognized DMI's innovative Internet effort as an "evolution (in) digital information and politics." In the media, the Gotham Gazette called the AdWords campaign both "pioneering" and "particularly innovative," MyDD.com labeled the campaign as a "brilliant," "incredibly valuable resource" for voters, while Business Week magazine cited the DMI campaign's...
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