Parents Increasingly Using ESRB Ratings to Restrict the Video Games Their Children Play

U.S. Newswire, May, 2007

To: FAMILY EDITORS

Contact: Eliot Mizrachi of Entertainment Software Rating Board, 1- 917-522-3235, emizrachi@esrb.org

NEW YORK, May 4 /PRNewswire-USNewswire/ -- National research shows that parents are increasingly becoming more restrictive when it comes to limiting the video games their children play according to a study commissioned by the Entertainment Software Rating Board (ESRB). The study found that 6 in 10 parents (60%) with children under 18 "never" allow their children to play games rated M for Mature, while 34% only do so "sometimes" -- one of several findings that is consistent with those reported recently by the Federal Trade Commission (FTC)(1). Moreover, parents of children under the age of 13 are twice as likely as those with children 13 and older to...

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