ESRB and Ingram Entertainment Launch Initiative to Bolster Ratings Education and Enforcement Among Independent Retailers
U.S. Newswire, May, 2007
To: RETAILING EDITORS
Contact: Eliot Mizrachi of Entertainment Software Rating Board, 1- 917-522-3235, emizrachi@esrb.org; or Seth Robertson of Ingram Entertainment Inc., 1-615-287-4542, seth.robertson@ingramentertainment.com
NEW YORK, May 31 /PRNewswire-USNewswire/ -- The Entertainment Software Rating Board (ESRB) and entertainment product distributor Ingram Entertainment Inc. today announced the launch of an initiative through which 10,000 independent and small chain retailers nationwide will receive ready-to-use in- store signage educating consumers about the ESRB ratings and supporting store policies regarding the sale or rental of Mature-rated video games to those under the age of 17. The materials are being disseminated in the May 28th issue of Ingram's...
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