Video: Ad Council and Library of Congress Launch New Lifelong Literacy Campaign

U.S. Newswire, October, 2007

To: NATIONAL EDITORS

Contact: Ellyn Fisher of The Advertising Council, 1-212-984- 1964, EFisher@AdCouncil.org; or John Sayers of the Library of Congress, 1-202-707-9216, jsay@loc.gov

NEW YORK, Oct. 2 /PRNewswire/ -- The Advertising Council and the Library of Congress announced today the launch of a new series of public service advertisements (PSAs) developed to inspire young people to "explore new worlds" through reading and to promote literacy in all types of learning, including books, periodicals and cartoons.

To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/adcouncil/29566/

The new PSAs, created pro bono by The Geppetto Group, Walt Disney Studios Home Entertainment and the Brigham Young University (BYU) Ad Lab, are...

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