ShopSmart Poll Finds Coupon Savings Really Add Up

U.S. Newswire, January, 2008

To: RETAILING EDITORS

Contact: Lauren Hackett of Consumers Union, 1-914-378-2561, LHackett@consumer.org; or Rachel Levy Konik, 1-212-255-8455 ext 235, RachelK@rosengrouppr.com, for Consumers Union

YONKERS, N.Y., Jan. 22 /PRNewswire-USNewswire/ -- How much do coupon clippers really save? According to a new poll conducted by the Consumer ReportsNational Research Center for ShopSmartmagazine, women who use coupons and store-loyalty cards save over 10% a year on groceries, the equivalent of $678 a year.

In the past year, the cost of eggs rose nearly 30 percent and prices of juices and dog food climbed nearly 15 percent, making coupon clipping more important than ever, said Lisa Lee Freeman, editor-in-chief of ShopSmart. Our survey found that there are big savings...

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