NIH-funded Vanderbilt Research Seeks Ways to Avoid Information Overload in Health Care Choices Among Seniors

U.S. Newswire, March, 2008

To: MEDICAL EDITORS

Contact: Jennifer Johnston of Vanderbilt University, 1-615-322- NEWS, Jennifer.johnston@vanderbilt.edu

NASHVILLE, Tenn., March 5 /PRNewswire-USNewswire/ -- People faced with too many choices when making complex decisions not only have difficulty discerning the right choice, they often make poor choices, contrary to classic economic theory, according to research by Vanderbilt economist Mike Shor.

Seniors facing critical decisions about health care are especially vulnerable, and may become overwhelmed by too many options. The resulting bad decisions come at a high cost to society, said Shor, assistant professor of management at the Owen Graduate School of Management.

Shor is the principal investigator of a recently awarded $360,000...

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