March Madness Goes Mobile: Georgetown University Taps Distributive Networks to Enable Mobile Marketing for NCAA Tournament Open Practice

U.S. Newswire, March, 2008

To: TECHNOLOGY EDITORS

Contact: Brendan P. Lewis, 1-202.463.0013 ext. 205, brendan.lewis at 463.com, for Distributive Networks

WASHINGTON, March 17 /PRNewswire-USNewswire/ -- Georgetown University has selected Distributive Networks to launch a mobile marketing campaign to promote Wednesdays Open Practice session in Washington, D.C. for the 2008 Mens Division I NCAA Basketball Championship.

Fans can simply text the word NCAA to 37686 to receive information, updates and reminders via text message about the Open Practice session that the NCAA is conducting and Georgetown is hosting at the Verizon Center on Wednesday, March 19 from 11:00am to 7:30pm. Admission to the Open Practice is free and advance tickets are not required.

The Open Practice showcases the...

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