International Delight Unveils New Green Packaging for the People, the Planet, and a Boost to the Bottom Line
U.S. Newswire, June, 2009
To: RETAILING EDITORS
Contact: Jarod Ballentine of WhiteWave Foods, 1-303-635-4510, Jarod.ballentine@whitewave.com; or Brandi Bonkowski of Ketchum, 1- 312-228-6959, Brandi.Bonkowski@ketchum.com, for International Delight
Updated Design Reduces Carbon Footprintand Increases Cost Savings
BOULDER, Colo., June 23 /PRNewswire/ -- In an effort to explore solutions that are both good for the planet and business, International Delight recently introduced new packaging that hit store shelves this month. The redesign took place to meet consumer demands for an easier-to-use cap while reducing the brands environmental impact. In doing so, the new International Delight bottle reduces the brands carbon footprint by 30 percent.
In the past, consumers had complained...
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