Former Van Hedge CEO emerges at Asset Alliance.

Financial News, September, 2002

Byline: Anuj Gangahar

Asset Alliance Corporation, an alternative investment firm based in New York, has appointed Steven Lonsdorf, former chief executive of Van Hedge Fund Advisors.As managing director in the newly-created role of head of head of sales and marketing for the Americas. Lonsdorf, a 15-year veteran of the hedge fund industry who left Van Dedge Fund Advisors earlier this year, will assume responsibility for marketing and business development in the Americas. This will include the creation and implementation of new products and services for the firm and Asset Alliance clients. He will report to Bruce Lipnick, president and chief executive of Asset Alliance, and Arnold Mintz, executive vice-president and chief operating officer.

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