Business Services Industry
Kodak's EasyShare set to change consumer paradigm, BUSINESS TIMES
Business Times (Malaysia), May, 2001
Business Times (Malaysia) 05-23-2001 EVER thought of finding out how much of a survivor you are? Or how it feels like to be cast away on a deserted island (like Tom Hank's character in Castaway)? Is it not true that you can only know what you are really made of in times of hardship? If you're looking to get something more out of your holidays or thinking of getting your team to work better together, there is a home- grown program that has gained international recognition in providing the challenge of surviving back-to-nature trials.
The program is a hit among Europeans and Americans who would travel to the other side of the world for such an experience in Malaysia. "Our clients are mostly those from developed countries who want to feel what it's...
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