Business Services Industry
Card issuers' freebies offer expected to last till year-end, BUSINESS TIMES...
Business Times (Malaysia), July, 2001 by Kang Siew Li
Business Times (Malaysia) 07-11-2001 THE plastic card market is perhaps one of the most happening sectors today. Since 1999, the Malaysian market has been flooded by offers of free mobile phones, personal digital assistants, a chance to win cash, a car or a condominium to other lures such as free insurance, no annual fee and up to three free supplementary cards.
And major card companies say consumers can expect this to continue for the rest of the year. "If it works to get more consumers to sign up, the card issuers will definitely continue to offer giveaways," said Jim Cheah, vice-president and country manager of MasterCard International in Malaysia. Sure enough, the amount of ringgit spent with cards is increasing rapidly - by at least 40 per...
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