Business Services Industry
Advertising expenditure last year up 2.6pc to RM3.16b, BUSINESS TIMES
Business Times (Malaysia), February, 2002 by Ayu Musa Kamal
Business Times (Malaysia) 02-15-2002 TOTAL advertising expenditure (AdEx) last year grew by 2.6 per cent to RM3.16 billion from the amount in 2000, according to AC Nielsen. The total AdEx for last year slightly exceeded AC Nielsen's forecast of RM3.15 billion. In 2000, total advertising expenditure was RM3.08 billion. AC Nielsen described the higher AdEx in 2001 as "impressive" given the gobal economic downturn that saw most companies reducing advertising and promotion budgets.
Newspapers were the top recipients of AdEx in 2001, accounting for RM1.94 billion, up 3.76 per cent from the preceding year's RM1.87 billion. An analyst from OSK Research commented that the domination of the AdEx market share by the newspaper sector is not surprising as...
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