Business Services Industry

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VCN expects RM8.8m from listing, BUSINESS TIMES

Business Times (Malaysia), October, 2003

Business Times (Malaysia) 10-23-2003 PUBLIC Bank Bhd is aiming to issue 50,000 PB Executive MasterCard cards within a year of the card's launch. PB Executive MasterCard is Public Bank's new smart credit card with a colour-changing feature and a tagline "Colour Your Life Executive". Its card service director Chong You Lin said the bank is confident that the PB Executive MasterCard will be well-received for its innovative design and its loyalty programme.

"The programme will be supported by 100 participating merchants by the end of the year," she said at the new credit card's launching ceremony in Kuala Lumpur yesterday. The card's two-fold reward system allows points to be uploaded directly onto it upon a purchase from participating outlets. The...

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