Financial Services Industry
Industry: Email Alert RSS FeedMerrill Lynch name to sell insurance and annuities.
National Underwriter Life & Health-Financial Services Edition, March, 1989 by Connolly, Jim
Merrill Lynch Name To Sell Insurance And Annuities
NEW YORK--Merrill Lynch & Co. has announced that its insurance subsidiary, Merrill Lynch Life Insurance Co., will capitalize on the company's broad name recognition to popularize a series of eight proprietary products currently being developed.
"It gives us a proprietary product with our name," according to Dennis Hess, senior vice president of Merrill Lynch Diversified Financial Services.
Comparing insurance products with the Merrill Lynch name to products from Merrill Lynch's other operations, Family Life Insurance Co. and Tandem Insurance Group, he added, "There is always the problem that when you have Family Life or Tandem that people don't know that it is Merrill Lynch and Merrill Lynch...
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