2,000 direct mail projects with same co. (Boston Mutual Life Insurance Co.)

National Underwriter Life & Health-Financial Services Edition, July, 1994 by Schwartz, Matthew P.

Boston Mutual Life Insurance Co Pres Lawrence Finnegan attributes the success of the life insurer's direct mail marketing program to Berenson, Isham & Partners (B&I), the advertising agency that created the program for Boston Mutual in 1971. B&I continues to develop a direct mail advertising campaign each week that supports Boston Mutual's group insurance products, B&I acts as a de facto part of Boston Mutual's marketing department, and Finnegan attributes the success of B&I's direct marketing campaigns to the advertising agency's unique understanding of the insurance industry.

An insurer with heavy presence in direct mail marketing attributes its continued sales success in the group arena to the advertising agency which has created for the company one direct mail project...

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