Raising A Fund Family In The Late '90s.

National Underwriter Life & Health-Financial Services Edition, September, 1998 by Murray, M. Christian

Building a proprietary fund family from scratch in the late 1990s is a difficult assignment, analysts said.

Industry experts said that insurers that have successfully built their own retail fund families in recent years have done so mainly through buying big asset managers.

"It's difficult to build from scratch," said Robert Riegel, managing director of life insurance at Moody's Investors Service in New York. Today, investors seek funds with five-year or 10-year performance records, he said.

Most financial planners require funds to have track records that go back "three years and usually five years before they will sell them," said Chris Meyer, senior vice president of mutual fund marketing for Philadelphia-based Delaware Investments, a...

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