Growth Of LTC Insurance Will Be Strong: S&P.

National Underwriter Life & Health-Financial Services Edition, January, 2000 by THOMAS, TREVOR

Long-term care represents a healthy growth market for insurance companies that can help them strengthen their ratings while gaining an edge against competitors in financial services, Standard & Poor's said in a recent report.

In selling traditional insurance products such as annuities and term insurance, carriers and their agents must compete with rival financial services, the report noted. LTC, on the other hand, allows them to take advantage of their established position as protection providers.

"Long-term care insurance stands out as a product that insurers can provide better than competing industry sectors because it requires not just asset management expertise but also the ability to underwrite, sell and manage a long-term protection-based...

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