Analysys: Operators Must See the Big Picture when it Comes to Mobile Advertising
Wireless News, September, 2007
Wireless News 09-29-2007 Analysys: Operators Must See the Big Picture when it Comes to Mobile Advertising WIRELESS NEWS-September 29, 2007-Analysys: Operators Must See the Big Picture when it Comes to Mobile Advertising (C)2007 10Meters - http://www.10meters.com Mobile operators stand to gain by investing in mobile advertising, but only if they ensure it is implemented correctly, according to a new report, The Mobile Advertising and Marketing Revolution, published this week by Analysys, global advisers on telecoms, IT and media.
"Mobile advertising could provide an additional revenue stream for operators - but it must be implemented carefully. Flooding mobile phones with advertising would...
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