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HONDA UNIT LAUNCHES FIT IN BRAZIL
Info-Prod Research (Middle East), April, 2003
The Brazilian subsidiary of Honda Motor Co. has launched localproduction and sales of the Fit compact.Production of the vehicles began earlier this month and localdistribution started Tuesday, according to Honda Automoveis do Brasil LTDA. Thesubsidiary has set a first-year sales target of 25,000 units.The Fit project in Brazil represents a $150 million investment,including expansion of production capacity at Honda Automoveis plants from 30,000to 50,000 vehicles.Honda Automoveis said it plans to export the Fit to Argentina, Bolivia,Chile, Paraguay, Peru, Uruguay and other South American countries.
-(EMEconomy.com)
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