EDUCATIONAL TOYS FROM BRAZIL ARE SUCCESSFUL ABROAD

Info-Prod Research (Middle East), August, 2005

According to anba: In the last four years the number of Brazilian stores specialised in educational toys grew 300% and the participation in the markets went from 5% to 20%. Now the segment, formed mainly by micro and small sized companies, is preparing for a new challenge: conquer more and more clients in the external market. This is the case of the cardboard castles, houses and rockets manufactured by the company Isa Toys, which are already found in England, France, Belgium, Germany, United States, Japan, Australia and New Zealand and, soon, may reach the Arab market.

"We already have representatives in London, New York and some contacts in Lebanon which may soon become business," says Isa Piva, artist and partner in the company. The toys are made of folded cardboard and...