Business Services Industry

STYLIST SHARES SPACE WITH DIOR IN THE ARAB COUNTRIES

Info-Prod Research (Middle East), August, 2005

According to anba: The stylist Leonardo Chiasso, originally from the state of Rio de Janeiro, in the southeast of Brazil, has won the Arab market with his luxury dresses. The Brazilian man's garments can be found next to the great international brands, such as Christian Dior, Dolce Gabbana and Alberta Ferretti in stores in Saudi Arabia, United Arab Emirates, Kuwait, Lebanon, Qatar and Egypt.

"The Arab women want exclusive articles. My product is very much desired by them," states Chiasso, who started selling to the region three years ago. He had his first contact with importers in the Middle East in a showroom in Italy. According to the stylist, about 65% of his production is destined to the external market. The Arab countries are his main clients and represent about 40% of...

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