CHINESE EAGER FOR BANKING PRODUCTS
AsiaInfo Services, September, 2002
AsiaInfo Services 09-26-2002 Chinese Eager for Banking Products SHANGHAI, Sep 26, 2002 (AsiaPort via COMTEX) -- More people in Shanghai are beginning to realize banks are not just buildings where deposits and withdrawals take place. That's because banks in the city implemented earlier this year a massive promotion campaign. The banks' card promotion outlets have become an essential part of Shanghai's subway stations.
The banks' names are occasionally changed. Banks also appear to be advertising companies' best clients - their ads have appeared on street signs, in newspapers and on television. Media are eager, more so than in the past, to report on the banking sector. Media keep citizens informed about banks' new concepts and products. "This must be...
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