HP BREAKING INTO HOME PC MARKET WITH LOW PRICES
AsiaInfo Services, June, 2003
AsiaInfo Services 06-12-2003 HP Breaking into Home PC Market with Low Prices BEIJING, Jun 12, 2003 (SinoCast via COMTEX) -- On June 5, HP China rolled out six home PC products and one multi-function printer (MFP) priced lower than RMB one thousand. Initialed by the moves, HP announced its long-term market strategy towards Chinese customers.
It will use low-price tactics as a marketing tool in an effort to build up its leading position in China's home PC market in coming two or three years. HP also disclosed that it would increase input in Chinese market and expedite R&D work. The new products cover categories from RMB 4,999 ordinary home PC to RMB 10,999 top configuration PC, and can satisfy the demand of different class consumers. Each product has a...
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