CHINA LIKELY TO BE WORLD'S SECOND BIGGEST ADVERTISEMENT MARKET
AsiaInfo Services, June, 2003
AsiaInfo Services 06-26-2003 China Likely to Be World's Second Biggest Advertisement Market BEIJING, Jun 26, 2003 (SinoCast via COMTEX) -- "With the double-digit annual growth rate, China will hopefully surpass Japan and become the world's second biggest advertisement market before 2010, only inferior to the US, the world's first biggest advertisement market." Says Forrest L.
Didier, Asia-Pacific region chairman of Nielsen Media Research, in Beijing. The statistics of Nielsen Media Research show that China's spending on advertisements in 2002 rose 20% to USD 10bn, roughly an equivalent to those of the UK and Germany. The increase in the TV advertisements was the main reason for the two-digit growth. According to Forrest L. Didier, China's rocketing...
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