KFC AND MCDONALD'S BATTLE FOR CHINA'S FAST FOOD MARKET
AsiaInfo Services, January, 2004
AsiaInfo Services 01-09-2004 KFC and Mcdonald's Battle for China's Fast Food Market CHINA, Jan 09, 2004 (SinoCast via COMTEX) -- For the year 2004, KFC and Mcdonald's, the world's fast food giants, will begin big moves.KFC will increase 200 franchised stores in China. Mcdonald's discloses that its franchised stores in China will synchronously replace previous food wrappers with its franchised stores worldwide. Yum China Restaurant Support Center (Yum), an arm of Tricon Global Restaurants Inc.
(Tricon), says that in the first half of 2004, the number of KFC's franchised stores in Mainland China will hit 1,000. For the full year 2004, it will still open 200 ones there. In addition, KFC has exclusively purchased the recipe of Portuguese-style egg tarts initially...
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