HEINZ ADDS INVESTMENT IN CHINA'S DRESSING MARKET
AsiaInfo Services, May, 2004
AsiaInfo Services 05-21-2004 Heinz Adds Investment in China's Dressing Market GUANGZHOU, May 21, 2004 (SinoCast via COMTEX) -- Heinz, US's famous foodstuff maker, has welcomed its 20th birthday in Guangzhou. Mr. Michael Jon Bertasso, president of Heinz Asia-Pacific Region, discloses that China will be a growth point for Heinz in the Asia-Pacific Region, and Heinz will add investment in China. Michael also introduces Heinz's successful experience in Indonesia's dressing operation, and he concludes that Heinz is likely to produce similar low-end dressings in China. Heinz has dealt with a very single business on rice flour during the past 20 years, and it didn't set foot in dressing investment until 1999, which has put Heinz in an awkward place. In order to break...
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