SKYWORTH'S BRAND VALUE SHRINKS CNY5BN IN 15 DAYS
AsiaInfo Services, December, 2004
AsiaInfo Services 12-20-2004 Skyworth's Brand Value Shrinks CNY5bn in 15 Days CHINA, Dec 20, 2004 (SinoCast via COMTEX) -- The brand value of Skyworth, which was affected by the scandal of its chairman Huang Hongsheng, was scored a zero by Merrill Lynch, while it ranked the 97th most valuable brand with a brand value of CNY5.146 billion published by the World Brand Lab this June.
The shares of Skyworth stopped trading 15 days ago. Merrill Lynch explained that the brand value can easily be influenced by outside information. If consumers suspect of the operation of the company, the after-sale services would be meaningless, which would lead to sales decline. So they made such a conservative assessment. Merrill Lynch also said that it assessed the company's value...
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