L'OREAL TRIGGERS WAR AGAINST P & G IN PERFUME IN CHINA
AsiaInfo Services, March, 2005
AsiaInfo Services 03-04-2005 L'Oreal Triggers War Against P & G in Perfume in China SHANGHAI, Mar 04, 2005 (SinoCast via COMTEX) -- Paolo Gasparrini, president of L'Oreal (China) Co., Ltd., the Chinese subsidiary of the world's top cosmetics group L'Oreal Group, is planning to introduce Amani, a famous perfume brand just acquired by the group, into the Chinese mainland. Mr.
Gasparrini believes that the Chinese customers have gradually become willing to use perfume and the demand is increasing fast. Sources forecast that the move would be a signal that L'Oreal Group will start overall competition in perfume sector in China against P & G of the US, the powerful rival of the group. At the same time, P & G announces that it will launch two...
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