ZHUJIANG BEER JOINS HANDS WITH INBEV IN TRAINING SALES TALENTS

AsiaInfo Services, March, 2005

AsiaInfo Services 03-28-2005 Zhujiang Beer Joins Hands with Inbev in Training Sales Talents GUANGZHOU, Mar 28, 2005 (SinoCast via COMTEX) -- China's Zhujiang Beer Group Company has entered into an agreement with Belgian beer giant Inbev to jointly cultivate marketing talents in the international market. In an effort to lay a solid foundation for making inroads into the overseas market, Zhujiang Beer will join forces with its partner Inbev to train international sales talents in the following years, in accordance with the agreement. Because the Brazilian beer market is very much similar to that of China, Zhujiang Beer had selected 15 sales elites to go to Brazil for learning and communication in February this year. After inking the agreement, the company can...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.