ACNIELSEN SURVEY: CHINESE NETIZENS ARE AUTOMAKERS' MAIN TARGET
AsiaInfo Services, April, 2005
AsiaInfo Services 04-06-2005 ACNielsen Survey: Chinese Netizens Are Automakers' Main Target CHINA, Apr 06, 2005 (SinoCast via COMTEX) -- In China, netizens are main target for automakers, according to the data released by ACNielsen, the global leader in market research, information and analysis. The survey shows that the auto penetration rate of Chinese interviewees ranks 27th among the 28 surveyed markets.
However,as for the intent of car purchase in the coming year, 60 percent of the Chinese netizens expressed that they would buy cars, ranking the highest. 30 percent of the Asia interviewees have planned to buy cars in the following year. Seeing from the globe, price is the main factor for netizens tobuy cars, and 80 percent of the netizens said they would...
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