LENOVO TO INVEST USD 200 MLN TO IMPROVE ITS BRAND RECOGNITION
AsiaInfo Services, May, 2005
AsiaInfo Services 05-10-2005 Lenovo to Invest USD 200 mln to Improve Its Brand Recognition CHINA, May 10, 2005 (SinoCast via COMTEX) -- Lenovo Group has been the world's third PC manufacturer formally after the purchase of IBM's PC business on May 1. Lenovo will invest USD 200 million in advertising campaign and marketing to improve its brand recognition globally, said Fran O'Sullivan, senior vice president and chief operations officer (COO) of Lenovo who takes charge the overseas business. To enhance its new impression of international technology corporation, Lenovo has founded a series of control centers in US, Europe and Asia to deal with its businesses in 160 countries effectively.
Fran O'Sullivan also revealed that Lenovo has founded the new IT system...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
