COCA-COLA, PEPSI-COLA MOVE EYES ON U-20 CONSUMERS
AsiaInfo Services, August, 2005
AsiaInfo Services 08-23-2005 Coca-Cola, Pepsi-Cola Move Eyes on U-20 Consumers BEIJING, Aug 23, 2005 (SinoCast via COMTEX) -- The global cola making giants Coca-Cola and Pepsi-Cola are shifting their focuses to people who are under 20 years old according to commercials and promotions.Sources close to Coca-Cola senior management unveiled that consumers of Coca-Cola become increasingly young and the company has started to attract consumers who are under 15 years old in the light of internal data.The two companies made attempts to promote respective products with the aid of online games and young stars.
Obviously, the group of consumers who are under 20 years old can be easily converted into their customers after watching the commercials, insiders pointed...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
