NIKE CHANGES ADVERTISEMENT AGENT FOR CHINA
AsiaInfo Services, November, 2005
AsiaInfo Services 11-25-2005 Nike Changes Advertisement Agent for China BEIJING, Nov 25, 2005 (SinoCast via COMTEX) -- To compete in the media war ahead of the Beijing Olympics, Nike has switched its advertising agency for China market to Wieden & Kennedy, an advertising agent also based in Oregon where Nike is headquartered. Wieden oversees the athletic-shoe maker's advertising in most other parts of the world. The move is the first time in 8 years for Nike to switch its advertising account. Before Wieden, Nike's China advertising business had been operated by WPP Group PLC's JWT since 1997. In the following three years, Nike is likely to inject over USD 10 million into China for Beijing Olympic Games, while the well-known Chinese Olympic gold medalist,...
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