ORIFLAME APPLIES FOR DIRECT MARKETING LICENSE

AsiaInfo Services, December, 2005

AsiaInfo Services 12-06-2005 Oriflame Applies for Direct Marketing License BEIJING, Dec 06, 2005 (SinoCast via COMTEX) -- Oriflame Cosmetics, the multinational direct selling cosmetics company, has applied for a license to conduct direct selling in China, the first enterprise submitting the application to China's Ministry of Commerce. Oriflame has opened its factory in Kunshan City of Jiangsu province last weekend with an investment of nearly USD 24 million, a strong signal that the Swedish company intends to march into China in an all-round way. Oriflame is urgent to start operation in the Chinese market.

It is scheduled to open its first flagship in Nanjing next May if winning the direct marketing license. The company will also set up exclusive stores in...

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