FOREIGN BEERS DABBLE IN CHINESE MARKET
AsiaInfo Services, April, 2006
AsiaInfo Services 04-12-2006 Foreign Beers Dabble in Chinese Market SHANGHAI, Apr 12, 2006 (SinoCast via COMTEX) -- With summer drawing near, many foreign beer brewers cast eyesight on Chinese beer market including Negra Modelo-products of Mexico's largest brewer Grupo Modelo and Bavaria No-Alcohol Beer-products of Bavaria NV, which is a beer brewer from Netherlands. Negra Modelo is a kind of traditional beer of Grupo Modelo.
The general manager of Grupo Modelo expressed that coastal area of Eastern China will be their emphasis, because the residents of these areas had a comparatively high ability of purchasing. Before Negra Modelo entering Chinese, Grupo Modelo's another brand Corona had stepped into China in 1995. At present, Grupo Modelo exports 140,000...
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