THE9 TO WORK WITH PEPSICO
AsiaInfo Services, November, 2006
AsiaInfo Services 11-09-2006 The9 to Work with PepsiCo BEIJING, Nov 09, 2006 (SinoCast via COMTEX) -- The9, an online game operator and developer in China, is said to cooperate with PepsiCo over its new works, Guild Wars. According to surveyd by famous online game websites, over 80% of game players hope PepsiCo work with The9, citing the cooperation of Coca-Cola and The9 over World of Warcraf was so extensive and influential.
Clearly, PepsiCo, which targets at young people, lags behind in this emerging field. Not only World of Warcraf, a widely-welcomed online game, but Street Ball, an attractive online game to basketball fans, have been signed to be operated by Coca-Cola. Coca-Cola and PepsiCo have different customer groups. If their cooperation comes off...
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