BMW CONSIDERS ACCELERATING LOCALIZATION IN CHINA
AsiaInfo Services, June, 2007
AsiaInfo Services 06-27-2007 BMW Considers Accelerating Localization in China SHENYANG, Jun 27, 2007 (SinoCast via COMTEX) -- BMW Brilliance Automotive Ltd., a Shenyang-based venture of BMW AG and Brilliance Group Holding Co. Ltd., is considering setting up the second factory, said Alfred Rupp, the venture's president. The home-making of BMW cars in China has proved successful, driving decision-making executives to consider enlarging localization for grabbing larger market share in luxury car industry. The Shenyang-based venture sold 22,550 3 series and 5 series BMW cars in 2006, close to its production capacity of 30,000 cars.
It sold 13,500 3 series and 5 series BMW cars during the first five months of this year, a yearly soar of 67%, largely contributed by...
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