SHANDA MARCHED INTO IN-GAME AD SECTOR
AsiaInfo Services, July, 2007
AsiaInfo Services 07-17-2007 Shanda Marched into In-game Ad Sector BEIJING, Jul 17, 2007 (SinoCast via COMTEX) -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), a top online game operator in China, has finished its investment in in-game advertisement (IGA) company Shanghai-based In-Game Media, disclosed its president Tang Jun in the recent days. However, the president did not disclose how much it poured into the target company and how much stake its may hold in the latter. This only is the listed company's first step to march into the online game advertisement sector and the company will add more investment in the sector, remarked Mr.
Tang. In-Game Media, founded in 2004, has the only self-developed IGA advertising platform in the country. ...
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