CHRYSLER TO TEST GLOBAL EXPANSION STRATEGY IN CHINA
AsiaInfo Services, August, 2007
AsiaInfo Services 08-23-2007 Chrysler to Test Global Expansion Strategy in China FUZHOU, Aug 23, 2007 (SinoCast via COMTEX) -- Chrysler Group, whose majority stake has been recently sold to Cerberus Capital Management, L.P., a large private equity investment firm in US, will revive the car brand through measures like cooperating with Chinese partners to expand global market. The US automaker, which went through a roller coaster ride of profits and losses in an era after merging with Daimler-Benz with a USD 1.5 billion loss in 2006, will grant manufacturing license of its brand cars and outsource production to Chinese companies and set up ventures with local automakers for its strategic expansion. Its first mini passenger car model Grand Voyager will be manufactured...
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