GFK GROUP ACQUIRES 2 CHINESE MARKET RESEARCH FIRMS
AsiaInfo Services, October, 2007
AsiaInfo Services 10-18-2007 GfK Group Acquires 2 Chinese Market Research Firms BEIJING, Oct 18, 2007 (SinoCast via COMTEX) -- German-based consumer durables research firm GfK Group has acquired its two major rivals in the Chinese market, Beijing-based China Market Monitor (CMM) and Beijing-based Sino Market Research Ltd.
(Sino-MR), recently, Andy Zhao, president of China arm of GfK, said on October 16, 2007. GfK is said to have acquired CMM for CNY 50 million and Sino-MR for CNY 100 million. After the acquisition, CMM and Sino-MR will continue to operate independently under their own brands. However, the two companies and their new parent will focus on different businesses. CMM will be mainly engaged in the research of home appliances, Sino-MR mobile phones...
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