GOOGLE TO CUSTOMIZE ITS ADSENSE BUSINESS IN CHINA
AsiaInfo Services, November, 2007
AsiaInfo Services 11-01-2007 Google to Customize its AdSense Business in China SHANGHAI, Nov 01, 2007 (SinoCast via COMTEX) -- US-based Google, Inc. (Nasdaq: GOOG) is speeding up the customization process of its AdSense advertising platform in the Chinese market, Bram Bout, online sales and operations manager of AdSense International, said on October 30, 2007. Google is focusing on improving the Chinese-language content matching technology.
It is also devoted to the provision of mobile AdSense advertising services for wireless application protocol (WAP) Web sites targeting at mobile phone users, added Bram. Google will improve its AdSense advertising services in four aspects. It will launch display ads with pictures and flash animation for advertisers, video...
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