SHANDA GAME COMMUNITY TAKES SHAPE

AsiaInfo Services, February, 2008

AsiaInfo Services 02-28-2008 Shanda Game Community Takes Shape SHANGHAI, Feb 28, 2008 (SinoCast via COMTEX) -- The game community on the unified platform of Shanda Interactive Entertainment Limited (NASDAQ: SNDA) is taking shape, announces Chen Tianqiao, board chairman and CEO of the leading Chinese online game operator. Shanda is simultaneously operating the most games among Chinese game companies, and gaining a larger market share and a more revenue on basis of its rich game contents. Shanda has been continuously releasing new game versions and completely new games in a bid to attract more active paying players.

In 2007, their CSP (come-stay-pay) operation pattern and 3C (content, community, and commerce) strategy made a success. In the Chinese online game...

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