HERBALIFE INVITED BECKHAM TO PROMOTE DIRECT SALES
AsiaInfo Services, March, 2008
AsiaInfo Services 03-12-2008 Herbalife Invited Beckham to Promote Direct Sales GUANGZHOU, Aug 03, 2008 (SinoCast via COMTEX) -- Following Avon and Amway, Herbalife embroidered its trademark on the jersey of David Beckham, a famous football star. Herbalife (China) Health Products Ltd. reveals they are actively kicking off the foundation work of direct sales in China.
They strive to expand their sales scope and open stores in Shanghai in end-2007. In January 2007, Amway (China) Co, Ltd. invited Liu Xiang, the world champion of 110-meter hurdles, to act as the image ambassador of their health care brand, Nutrilite, paying him nearly CNY 20 million. On the same day, Avon (China) Ltd. announced that is became the official partner of China national diving team in...
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