Business Services Industry
Brazil: Fiat's Betim plant grew competitiveness.
South American Business Information, April, 1999
Fiat's Betim-based plant (State of Minas Gerais, Brazil) became the most competitive one in the world due to the Real devaluation. The plant produced 265,000 Palio cars in 1998, while the worldwide production reached 390,000 units. At present Palio cars represent around 70% of the global production at the Betim plant. Fiat predicts to lift exports to Europe by between 20,000 and 25,000 cars this year, while the exports to Argentina will be reduced by 6,000 units. Fiat will export 25% of its Brazilian production this year - it exported 107, 000 cars last year. The company plans to invest US$500mil in Brazil this year, of which US$200mil to produce in Brazil 70% of the parts of the Marea model, reaching 80% by the year 2000. The remaining investment will help...
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