Business Services Industry
Brazil: MetLife aims at market leadership.
South American Business Information, July, 1999
MetLife aims to become the number one life insurance firm in Brazil. The segment generated sales of R$3.5bil last year. The company also aims to lead the domestic pension funds market in the future. It invested US$5.3mil last year in market research, up from the US$3.7mil invested in 1997, when it was authorized to operate in the country. The company signed R$2mil annual contracts in Brazil between April and the present date. It will search for a local partner in order to grow its business.
Source: Gazeta Mercantil Page: B-4 Date: July 19, 1999 Country: Brazil Product: Insurance Company: MetLife Event: Strategy and Planning SABI (South American Business Information)
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