Business Services Industry
Brazil: IBM launches advertising campaign.
South American Business Information, October, 1999
IBM will launch next Wednesday a new advertising campaign in Brazil aimed at explaining general aspects of the servers. The campaign was created by Ogilvy & Mather and will not be broadcasted in any other Latin American country. According to IDC, the Brazilian Unix servers market is shared by IBM (37%), Hewlett Packard (18%), Dec (10%), Sun (9%) and others (26%).
Source: Gazeta Mercantil Page: C-2 Date: October 4, 1999 Country: Brazil Product: Computers & Auxiliary Equip Company: IBM Event: Advertising and Promotion SABI (South American Business Information)
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